Director, Brand Strategy [United States]

 

Responsible for enterprise-wide brand management for Cedars-Sinai. Defines and articulates the
company’s brand architecture, strategy and identity. Coordinates a cross-functional process that ensures
the delivery of a consistent brand experience through the execution of integrated brand building
programs. Ensures the appropriate utilization of brand positioning and messaging for the key pillars of

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the organization including clinical, academics, research and community. Manages and supervises the
proper execution and stewardship of the brand architecture, brand assets and brand style guide.

Responsible for providing leadership in developing and executing branding strategy in support of the
overall business plan and strategic vision and direction of the organization.

Responsible to develop a brand image, message and promise and ensures the brand is infused into all
parts of Cedars-Sinai.

Coordinates a cross-functional process that ensures the delivery of a consistent brand experience through the execution of integrated brand building programs.

Develops brand architecture to define the role of the corporate brand, determine the identity of the
market-facing brands and identify the linkages between market-facing brands and the corporate
brand.

Facilitates naming conventions across the organization, including submission, review, and approval
process.

Develops communication tools that clearly and simply communicate the brand’s differentiating attributes so they are understood throughout the organization and sets clear communications guidelines so that all internal and external communications fall within communications standards and guidelines.

Understands the art of when to be flexible and when to be stringent as it pertains to brand management.

Manages development of comprehensive brand guidelines system and resources that reflect the brand platform. Leads learning sessions to share and counsel.

Develops, maintains, and stewards brand playbook, platform and messaging.

Monitors brand health through various measurement tools.

Education:

Bachelor's Degree - Minimum Requirement

Master's Degree - Preferred

Work Experience:

8-10 years minimum experience - Leading an enterprise-wide brand function for a Fortune 500 company; or any combination of education and experience which would provide an equivalent background.

2-3 years preferred experience - Experience working for a healthcare organization, preferably for a
medical center/hospital or provider group.

Working Title: Director, Brand Strategy
Department: Brand Strategy - Mktg
Business Entity: Cedars-Sinai Medical Center
Job Category: Family & Function,Cedars-Sinai Medical Center,Family & Function,Cedars-Sinai Medical Center
Job Specialty: UNASSIGNED
Position Type: Full-time
Shift Length: 8 hour shift
Shift Type: Day
Base Pay:$68.72 - $123.70

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